What is the problem?
In today’s world, energy consumption is at an all-time high. Non-renewable energy sources, especially biofuels, are heavily relied on and overused. Simple energy conservation tactics can help alleviate some of our dependence on the dirty biofuels.
With end-users concerned with helping the environment, electricity companies need to become more competitive to retain current users and acquire new ones, focusing on informed, conservation- conscious users.
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User Focus
Electricity companies are lacking in user focus. E-Life is a tool to create added value to users by combining the user need to save money and be environmentally conscious while at the same time being a profitable energy supplier. It gives control to frustrated users, allowing them the ability to interpret and fully understand their energy consumption. Company Profitability
Profitability is the largest concern for electricity companies. Using E-Life will allow profitability while differentiating companies using it from competing electricity companies. |
How do we solve that problem?
Empowering Consumers
The solution is to empower the consumers, giving them a simple tool to increase knowledge and awareness of energy consumption in terms of changes in their electricity bill. This service monitors customer consumption with real-time statistics and continuously converts the usage to updated prices. By turning daily consumption into a simple and visual app, the users will feel in control of their consumption and compare their use with statistics from the electricity company´s customer base. The solution is on their smartphone or tablet.
E-Life
We have created the E-life app/ widget to provide electricity companies with a value-adding service for their customers. The service monitors the consumers electricity use in their homes and converts it into real time statistics. The E-Life app also works with end-users, showing them how their consumption affects their electricity bill. Changes in bill pricing can alter user behavior to encourage positive change in energy consumption.
The software will be customized to fit each company´s profile and will provide the company with useful statistics which will enable them to better understand customer consumption habits. Access to real-time statistics allows users to compare energy usage in their community, showing how simple tasks can decrease consumption and bill prices. Other features will include access to information about energy and tips on conservation, a "Fun facts" page, and a special "kids club" targeting customers with kids to encourage adopting good energy conservation habits early on.
The E-Life app/ widget is also compatible with smart plugs.
The solution is to empower the consumers, giving them a simple tool to increase knowledge and awareness of energy consumption in terms of changes in their electricity bill. This service monitors customer consumption with real-time statistics and continuously converts the usage to updated prices. By turning daily consumption into a simple and visual app, the users will feel in control of their consumption and compare their use with statistics from the electricity company´s customer base. The solution is on their smartphone or tablet.
E-Life
We have created the E-life app/ widget to provide electricity companies with a value-adding service for their customers. The service monitors the consumers electricity use in their homes and converts it into real time statistics. The E-Life app also works with end-users, showing them how their consumption affects their electricity bill. Changes in bill pricing can alter user behavior to encourage positive change in energy consumption.
The software will be customized to fit each company´s profile and will provide the company with useful statistics which will enable them to better understand customer consumption habits. Access to real-time statistics allows users to compare energy usage in their community, showing how simple tasks can decrease consumption and bill prices. Other features will include access to information about energy and tips on conservation, a "Fun facts" page, and a special "kids club" targeting customers with kids to encourage adopting good energy conservation habits early on.
The E-Life app/ widget is also compatible with smart plugs.
Who would be buying this?
E-Life is a Business-to-Business service available for subscription, targeting electricity companies in the U.S market benefiting companies as well as their end-users. In tough economic times, companies struggle to differentiate themselves in a competitive market. How can they respond to changing customer needs without losing revenue and simultaneously build brand awareness?
Electricity Companies
E-Life will work for electricity companies to improve their self-presentation to end-users. Customers of the E-Life app can provide the service to their end-users as a learning tool, showing that they're taking user concerns for changing the environment seriously. To respond to this need, electricity companies can use E-Life as a tool to gather knowledge of energy use patterns statistics from end-users, allowing companies to make decisions about switching to alternative energy sources; 86% of survey respondents would be willing to spend savings from traditional bills towards obtaining energy from environmentally friendly sources. In addition, it will benefit electricity companies by being a simple platform to ensure strong customer relationships.
End-Users and the Environment
Decreasing personal energy consumption is important to consumers; saving them money and helping save non-renewable resources. Consumers want to feel more knowledgeable of environmental impact, 80% of survey respondents consider alternative sources of energy. The E-Life app will work as a self-monitor for end-users, using information to promote user self-regulation of their energy consumption. In addition, the link with social networking will promote social perception and stigmatization of those who don’t conform to energy consumption; 60% of survey respondents said they would change behavior if they could view and compare their energy consumption to others. This will lead to normative influence of the population to conservation-friendly lifestyles.
E-Life will work for electricity companies to improve their self-presentation to end-users. Customers of the E-Life app can provide the service to their end-users as a learning tool, showing that they're taking user concerns for changing the environment seriously. To respond to this need, electricity companies can use E-Life as a tool to gather knowledge of energy use patterns statistics from end-users, allowing companies to make decisions about switching to alternative energy sources; 86% of survey respondents would be willing to spend savings from traditional bills towards obtaining energy from environmentally friendly sources. In addition, it will benefit electricity companies by being a simple platform to ensure strong customer relationships.
End-Users and the Environment
Decreasing personal energy consumption is important to consumers; saving them money and helping save non-renewable resources. Consumers want to feel more knowledgeable of environmental impact, 80% of survey respondents consider alternative sources of energy. The E-Life app will work as a self-monitor for end-users, using information to promote user self-regulation of their energy consumption. In addition, the link with social networking will promote social perception and stigmatization of those who don’t conform to energy consumption; 60% of survey respondents said they would change behavior if they could view and compare their energy consumption to others. This will lead to normative influence of the population to conservation-friendly lifestyles.
Further information:
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